Colour swatches have no labels and no selected state
Nobody could confirm they had picked blue. Every swatch is an unlabeled button and nothing changes when you choose one, so people clicked again and again.
“I'm unsure which color is blue and don't want to guess and make a mistake.” Margaret, 68
CSS fix · Name each swatch and show the chosen one clearly.
.swatch::after { content: attr(data-color); }
.swatch[aria-pressed="true"] { outline: 3px solid #0066cc; }


